Background:
We were aware that the onboarding messages in GlassesOn App were not effectively conveying the app's purpose.

The objective was to address the fundamental questions of "what" the app is for.
What users can do with it, and the benefits derived from using it,

Each concept was presented to 10 different individuals, resulting in a total of 30 participants in the usability testing.

Insights from user questionnaires

What is the purpose of this app?

Here is an example of the responses we received for the labeled 'winning' wireframe during the analysis of answers:

Here are the responses we obtained when asked the same question on a different design:

While there aren't significant differences between each concept, it is clear that users end to engage more when text is presented first
Additionally, we observed that the use of video or GIFs might lead to a loss of focus on the message.

What are your expectations from the app, and how do you anticipate using it?